Jul 2013
Handling Yahoo's Email Retirement Plan
Monday, 29 Jul 2013 Filed in: Blog
As many of you will have read, Yahoo is pushing an aggressive campaign of address retirement and reuse in an attempt to revitalize its email platform. There's been a lot of consternation about this process and information has been leaking out slowly, leading to a lot of confusion.Read More….
Create An Intimate Map Of Your Life, Using Just Your Email Inbox
Friday, 12 Jul 2013 Filed in: Blog
Back A new tool from MIT mines your personal data to visualise personal connections. Try it - then realise that your iPhone and any email client can actually see a whole lot more.
Read More….
Read More….
5 Tactics to Grow Your Email List
Tuesday, 02 Jul 2013 Filed in: Blog
Back in January, many email marketers said increasing their lists was their top goal for 2013. Well, spring is here. Is your mailing list growing as fast as your flowers and lawn? If not, it's time to execute a new plan.
Many marketers have email addresses only for 30% or less of their customer and prospect lists. They're tempted to revert to their direct-mail experience and reach for a quick fix like email append ("e-append") and list rental/purchase.
But in today's engagement-based inbox placement world, this "quick fix" approach can give you more headaches than new sales.
If you seek quantity over quality in list growth, you're practically inviting the ISPs either to block your entire opt-in mailing list or route everything to your recipients' bulk folders, where they'll languish in obscurity until the ISPs dump them automatically.
So, what should be in your email list growth plan? Below are five tried-and-true methods to ignite your email list growth, in a safe, permission-based way.Read More….